Harsh Design

The Concept

As a young budding designer moving into doing freelance work I needed a logo to attach my brand to. I wanted it to be clean, simple and easily recognizable.

With the initial idea down on paper, I transferred to my project notebook to refine and note the progress as I worked the design digitally (seen below).

The Structure

My idea was down, lines on paper, and visually constructed. The next logical step was to give the logo structure.

To do this I ironed out the grid structure and made sure the lines & stroke were proportional. I documented this with the photo (right).

The Finished Product

In the end, I stayed with a single-color concept. I felt this would give me the ability to expand and adapt to different applications as needed. The below photos show the logo at both ends of the color spectrum, white & black.

Applying the Design